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A Woolly Weekend: Sheep Drive 2024
Photo Credit @ThisMediaLarke
On Sunday, 29th of September, Herdy had the pleasure of joining the annual Sheep Drive and Livery Fair in central London. A lively celebration of British Wool and the ancient tradition of driving sheep across London Bridge. The event draws crowds to the capital every year, as Freemen of the City exercise their historic right to herd sheep across the River Thames, free from tolls. Herdy was proud to be part of such a ewe-nique and historic tradition, showing support for British wool.
The History of the Sheep Drive
The origins of the Sheep Drive go back to medieval times when farmers from surrounding areas would ‘drive’ their sheep across London Bridge into the city to sell them at market. Freemen of the City enjoyed a special status, as they were exempt from paying the tolls that were levied on others crossing the bridge.
While the last known sheep were driven across the bridge sometime before the arrival of motor vehicles in the early 20th century, the tradition did not fade into oblivion. In 2013, the Worshipful Company of Woolmen revived this ancient custom. Organising the first official modern-day Sheep Drive.
The Sheep Drive, paired with the bustling Livery Fair, symbolises the relationship between the City of London and the farming world. The traditions upheld by the Freemen, combined with the modern emphasis on supporting British agriculture, highlight the ongoing importance of wool, nature, and sustainability in the city's culture and economy.
The 2024 Sheep Drive & Livery Fair
This year’s Sheep Drive and Livery Fair was a star-studded event. With a special guest appearance from Hollywood actor Damian Lewis. As a Freeman of the City of London, Lewis embraced his role, dressed in his grandfather’s wool coat and carrying a shepherd’s crook as he guided sheep across Southwark Bridge. Known for his roles in Homeland and Billions, the award-winning actor called the experience “fabulous”. He added a sense of grandeur to the event thanks to his deep family ties to the City—his great-grandfather and grandfather both served as Lord Mayors.
The Sheep Drive saw more than 1,000 Freemen of the City of London herding sheep across the bridge, a striking sight as participants dressed in traditional black hats and fur-trimmed cloaks.
For Herdy, this year’s event was particularly special. Store Manager, Emma Hindle and Customer Services Manager, Lisa Kennah represented the brand at the Livery Fair. But the highlight of the day was Emma being granted the privilege of driving a flock of sheep across Southwark Bridge. This honour is usually reserved exclusively for Freemen or liverymen of the City of London, making Emma’s participation a rare and special moment. To be invited into this prestigious tradition speaks volumes about Herdy’s commitment to British wool and rural heritage. For the brand, this was not just an opportunity to fly the flag, but to become a part of an exclusive London tradition.
The Importance of British Wool
Events like the Sheep Drive highlight the continued importance of British wool in today’s world. Wool remains one of the most sustainable, durable, and eco-friendly materials available, with a deep connection to British farming and heritage. Herdy, with its ties to the Lake District and the Herdwick breed, is deeply committed to promoting and supporting British wool.
The Sheep Drive not only shines a light on the hardworking farmers and their flocks but also on the timeless significance of wool in modern fashion and the home. For Herdy, the event is a reminder of the importance of keeping traditions alive while also innovating for the future.
