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Here’s to 2024!
January
- We kicked off the year with a fun caption competition. With over 350 fantastic entries, one stood out as our absolute favourite. Congratulations to our winner, Jan Smallwood - thank ewe, Jan!
- We experienced our first Snow Day of the year, with the Lakes blanketed in a generous layer of snow. Our Grasmere store looked a picture-perfect winter wonderland.
- Over the years, we’ve received many photos of Herdy tattoos, but Michelle’s stands out. She wanted to capture her love for the Lake District and its famous fleecy resident. Michelle’s tattoo, showing true brand devotion, marked the 13th Herdy tattoo we’ve received!
February
- We made quite an impression at this year’s Spring Fair trade show at the NEC in Birmingham! Herdy’s newest recruits, Henrietta and Heidi, along with their pram of lambs, spread Cumbrian charm throughout the trade show.
- We partnered with our friends at The Mardale Inn in Bampton to host a competition for a two-night stay, celebrating their newly renovated rooms featuring our Herdysleep mattresses – almost 500 entries were received!
- This Random Acts of Kindness day, team Herdy was thrilled to spread some cheer amongst the young patients at Westmorland General Hospital. Herdy designed and donated the two wall murals which were installed in the Children’s Urgent Treatment Centre. The ewe-nique murals were designed in collaboration staff at the hospital and featured Herdy's adventures in the Lake District!
March
- We took part in a very Egg-cellent Easter Campaign! Herdy donned his apron and joined Booths for their big Easter weekend event. Across multiple Booths stores, Herdy hid Easter eggs up and down the aisles for people to find. Prizes were given to everyone who completed the Easter egg hunt and successfully spelt out the secret word.
- We launched Herdy Art - a range of fun and colourful art designed to bring Herdy’s smile to your home. This affordable collection made right here in the UK, marked an exciting new venture for Herdy!
- We celebrated the first Herdwick lambs of the year! Meet little Charlie and his proud first-time mum, Bea. Thank ewe to @holly.a.farmers.wife for this adorable picture.
April
- We posted our annual April Fool's joke and this year and our cheeky post went down a storm! We surprised our followers with the ‘launch’ of a brand new limited edition product, Herdy Peep Underpants! Little did we know that Herdy pants would become such a huge hit! Our followers were deeply disappointed that they couldn't order the new limited edition range! Maybe a range for the future?
- Meet Frankie, whose love for climbing took him to extraordinary heights. Joined by his mum, a highly experienced mountain rescue volunteer, 8-year-old Frankie embarked on a challenging nine-day trek to Everest's base camp. Frankie took a little bit of home with him on his trip in the form of a Herdy Mountain Rescue Ewe Tube.
- We were thrilled to welcome a group of Herdy superfans to HQ for HerdyCon! Now in its third year, this special event gathers Herdy fans from around the world. It's a chance to showcase unique Herdy collections, spark new product ideas, and support local charities and, of course, say THANK EWE to our amazing community!
May
- We were thrilled to share our exciting news! Herdy opened its fifth store in the beautiful Lake District, right in the heart of Ambleside. This vibrant town, rich in history and surrounded by stunning scenery, became home to our newest shop. On opening day, Ambleside buzzed with excitement as we warmly welcomed friends and fans to the new store. Special guests Henrietta and Heidi Herdwick made a special appearance, courtesy of the Bread & Butter Theatre Company.
- Team Herdy huffed and puffed their way around the Kendal ‘Colour Dash’ course in glorious sunshine, with the help of some little furry friends. We’re super proud to have supported this event again. The 2024 colour dash raised over £20,000 to support the incredible work done by the team at St John’s Hospice.
- We launched our new Herdy Lifestyle Mugs! Featuring Herdy and Sheppy on fun adventures - gardening, dancing, BBQing, and more. These British made mugs feature the strapline – do what makes ewe smile!
June
- In June, Herdy felt the love in our Kendal store as we celebrated Pride Month. This year, we were especially excited to support Kendal Pride with a fab-ewe-lous window display and sponsorship. Thank you for letting us be part of such a special event!
- We auctioned the Little Herdy and Sheppy soft toys who successfully completed the Kendal Colour Dash with us, complete with their exclusive Herdy medals. Over the past 2 years, the Colour Dash auction has raised £1423 for St John's Hospice. The top 6 bids this year raised an incredible £585. Thank ewe!
- Sheppy finally got his very own mug! What could be cuter than the paw-fectly lovable Sheppy to accompany your brew? Whether he's playing fetch, or taking a little tinkle, Sheppy’s sure to make ewe smile.
July
- We paid tribute to veteran fell runner Joss Naylor, who passed away aged 88. Joss was an amazing charity fundraiser for the local community here in the Lakes. He was appointed an MBE for services to sport and charity in 2007. Aged 50, the Cumbrian sheep farmer ran all 214 Wainwrights in 7 days. Aged 60 he ran 60 Lakeland fell tops in 36 hours and at 70, he ran 70 Lakeland fells. He was a true legend and an inspiration to us all.
- Herdy was back on the road for this year’s summer shows, bringing Herdy’s signature smile to the Great Yorkshire Show and the Royal Welsh Show. It was wonderful to spread some Herdy joy at these iconic events!
- We teamed up with the lovely folk at Beetham Nurseries to celebrate their 40th Anniversary with a Limited Edition Herdy Tea Towel. Just in time for their summer festival celebration. A special 'thank ewe' to the team at Beetham for celebrating their milestone birthday with Herdy.
August
- Herdy launched a brand-new range of drinking glasses. For Herdy, who we all know likes the odd tipple, it was a perfect addition to the range!
- To celebrate World Photography Day, we asked to see your BEST Herdwick or Sheepdog pictures. The winner of the competition was Kez Adams, with this adorable photo of Flossie. Congrat-ewe-lations, Kez! We received over 300 entries, all of which were superb - making us smile, laugh, and say aww! Choosing a winner was no easy task. A big thank ewe to everyone who entered!
- We were super excited to announce Herdy's arrival at Hayes Garden World. Hayes has been a part of the Lake District landscape for over 200 years and now includes the Lakes cutest sheep!
September
- In September, we celebrated Herdy’s birthday, marking 17 years of spreading smiles and happiness! Since our launch in 2007, we’ve come a long way, and we want to thank all of ewe for making us smile.
- On Sunday 29th of September, Herdy had the pleasure of joining the annual Sheep Drive in London. A lively celebration of British Wool and the ancient tradition of driving sheep across London Bridge. For Herdy, this year’s event was extra special as Store Manager Emma was granted the privilege of driving a flock of sheep across Southwark Bridge. This honour is usually reserved exclusively for Freemen or liverymen of the City of London, making Emma’s participation a rare and special moment.
- Join us in congrat-ewe-lating Patrick Fitzwilliam and his World Champion Herdwick Sheep! Herdy was very proud to have sponsored this year's award at the Eskdale show, shining a light on the very best of the Herdwick breed.
October
- Herdy magnets finally arrived in October! Woop Woop! Adding a pop of colour and a dash of fun to your fridge. This has probably been our most requested item. It took us a while but we finally delivered!
- We got into the Halloween spirit with Herdy’s spooktac-ewe-lar Chocolate Mummy Cookies! These chocolatey treats weren’t just delicious—they were a baa-rilliant twist on traditional Halloween cookies. With Herdy Cookie Cutter in hand, it was time to make some sheepishly spooky snacks that left everyone flocking for more.
- We were feeling festive at Herdy HQ in October and bursting with Christmas spirit after launching our Christmas Collection. With mugs, tea towels, stockings, advent calendars, and more, the range had everything needed to fill your home with smiles this holiday season.
November
- In November, we took the time to mark Remembrance Day. Thank ewe to farmer Holly who sent in this beautiful picture of Hunca the Herdwick who we shared with our followers to mark the day.
- We launched our new range of Christmas Freebies, including Herdy and Sheppy enjoying a day at the Christmas Market! Our latest printable freebies are super easy and great fun to make. Keeping little hands (and big ones) busy in the run-up to Christmas.
- On the 29th December we celebrated a very special Birthday as Sheppy turned 1. We had loads of well wishes sent through on Sheppy’s big day, thank ewe to everyone who celebrated with us.
December
- Our Christmas windows were installed early December to spread festive cheer throughout the lakes! Our 5 Lake District stores were chock full of Christmas goodies and we even entered our Ambleside display into the town’s Christmas Window Competition!
- Little Herdy sent us some selfies from the latest Graduation ceremony at Cumbria University. Congrat-ewe-lations to all the students, you’re all baa-rilliant!
- We were saddened to hear about the 'The World's Smallest Flock Sheep Sanctuary' — a loving home for rescued and disabled sheep who lost their shelter during Storm Bert. They care for their flock with so much heart, and we knew Herdy would want to lend a helping hoof. We, along with a number of Herdy fans and lots of other lovely people, came together and contributed to the fundraiser to help rebuild the shelter and provide some tasty treats for the flock of very special sheep. This is a picture of Moo, the flocks only resident Herdwick sheep.
Thank ewe for giving us such joy in 2024. We wish ewe a happy, healthy and fun-filled New Year.
Here’s to 2025!
It’s been a weekend to celebrate all things woolly at the Annual London Sheep Drive
Photo Credit @ThisMediaLarke
On Sunday, 29th of September, Herdy had the pleasure of joining the annual Sheep Drive and Livery Fair in central London. A lively celebration of British Wool and the ancient tradition of driving sheep across London Bridge. The event draws crowds to the capital every year, as Freemen of the City exercise their historic right to herd sheep across the River Thames, free from tolls. Herdy was proud to be part of such a ewe-nique and historic tradition, showing support for British wool.
The History of the Sheep Drive
The origins of the Sheep Drive go back to medieval times when farmers from surrounding areas would ‘drive’ their sheep across London Bridge into the city to sell them at market. Freemen of the City enjoyed a special status, as they were exempt from paying the tolls that were levied on others crossing the bridge.
While the last known sheep were driven across the bridge sometime before the arrival of motor vehicles in the early 20th century, the tradition did not fade into oblivion. In 2013, the Worshipful Company of Woolmen revived this ancient custom. Organising the first official modern-day Sheep Drive.
The Sheep Drive, paired with the bustling Livery Fair, symbolises the relationship between the City of London and the farming world. The traditions upheld by the Freemen, combined with the modern emphasis on supporting British agriculture, highlight the ongoing importance of wool, nature, and sustainability in the city's culture and economy.
The 2024 Sheep Drive & Livery Fair
This year’s Sheep Drive and Livery Fair was a star-studded event. With a special guest appearance from Hollywood actor Damian Lewis. As a Freeman of the City of London, Lewis embraced his role, dressed in his grandfather’s wool coat and carrying a shepherd’s crook as he guided sheep across Southwark Bridge. Known for his roles in Homeland and Billions, the award-winning actor called the experience “fabulous”. He added a sense of grandeur to the event thanks to his deep family ties to the City—his great-grandfather and grandfather both served as Lord Mayors.
The Sheep Drive saw more than 1,000 Freemen of the City of London herding sheep across the bridge, a striking sight as participants dressed in traditional black hats and fur-trimmed cloaks.
For Herdy, this year’s event was particularly special. Store Manager, Emma Hindle and Customer Services Manager, Lisa Kennah represented the brand at the Livery Fair. But the highlight of the day was Emma being granted the privilege of driving a flock of sheep across Southwark Bridge. This honour is usually reserved exclusively for Freemen or liverymen of the City of London, making Emma’s participation a rare and special moment. To be invited into this prestigious tradition speaks volumes about Herdy’s commitment to British wool and rural heritage. For the brand, this was not just an opportunity to fly the flag, but to become a part of an exclusive London tradition.
The Importance of British Wool
Events like the Sheep Drive highlight the continued importance of British wool in today’s world. Wool remains one of the most sustainable, durable, and eco-friendly materials available, with a deep connection to British farming and heritage. Herdy, with its ties to the Lake District and the Herdwick breed, is deeply committed to promoting and supporting British wool.
The Sheep Drive not only shines a light on the hardworking farmers and their flocks but also on the timeless significance of wool in modern fashion and the home. For Herdy, the event is a reminder of the importance of keeping traditions alive while also innovating for the future.
Related Products
We are thrilled to share some fantastic news with you: Herdy has just opened its fifth store in the beautiful Lake District, right in the heart of Ambleside. This vibrant town, steeped in history and surrounded by stunning scenery, now hosts our newest shop, reinforcing our deep connection to our roots.
Celebrating Our Grand Opening with a Ewe-nique Twist
To mark this special occasion, we wanted to do something truly memorable. On the opening day, Ambleside was abuzz with excitement as we welcomed our friends and fans to the new store. But the highlight of the event was undoubtedly the ribbon-cutting ceremony, which featured Heidi and Henrietta (and their pram full of lambs) – these hilarious Herdwicks were brought to life by the very talented Bread and Butter Theater Company. These charming characters added a touch of magic to the day and perfectly captured the spirit of Herdy.
Why Ambleside?
Ambleside is a town that holds a special place in our hearts. Nestled in the picturesque Lake District, it’s a hub for visitors exploring the natural beauty of the lakes and boasts a rich heritage. This makes it the perfect location for our newest store. As Diane Hannah, our co-founder, beautifully put it, "Ambleside has always been a special place for us. It's a town that embodies the spirit of the Lake District with its stunning scenery, rich history, and welcoming community. Opening our fifth store here feels like a natural next step for Herdy."
Introducing Herdysleep
One of the standout features of our Ambleside store is the dedicated 'Herdysleep' area. This is a first for us and something we’re incredibly excited about. Herdysleep offers a range of mattresses and bedding made right here in Britain from locally sourced Herdwick wool. Combining traditional materials with modern comfort, Herdysleep supports local farmers and promotes sustainable, ethical products.
Diane explains, "The inclusion of Herdysleep in our new store allows us to highlight the versatility and quality of Herdwick wool. It's a natural, sustainable material that offers excellent comfort and durability, making it the perfect material for our award-winning mattresses. We’re excited to share this with our customers and provide them with products that they can feel good about."
A Testament to Our Loyal Comm-ewe-nity
In a retail environment where many businesses are facing tough challenges, Herdy’s continued growth is a testament to our loyal customer base and our commitment to quality.
The opening of the Ambleside store is a significant milestone for us. We believe this new store will become a favourite destination for both locals and tourists, offering a unique shopping experience that celebrates the heritage and charm of this incredible county and its cute and loveable Herdwick sheep.
Thank Ewe for Being Part of Our Journey
We couldn’t have achieved this without you – our wonderful Herdy community. Your support and love for our brand have helped us grow and thrive. As we celebrate this exciting new chapter in Ambleside, we look forward to continuing this journey together, bringing you more of the products you love and supporting the local communities and landscapes that inspire us.
So, whether you’re a local or planning your next trip to the Lake District, come and visit us in Ambleside. We can't wait to welcome ewe!
Check out all our Herdy stores HERE>
To celebrate 75 years of National Parks across the UK, we’ve teamed up with the lovely folk at Campaign for National Parks.
Joe and Flo are off on a big adventure to explore every National Park in England and Wales.
Each park is ewe-nique with its own history and culture which means there’s something for everyone. So, sandwiches packed, hiking boots on and map at the ready, Joe, Flo and Sheppy are ready to go!
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The Lake District National Park
The first stop on their tour is on their front doorstep in the Lake District National Park. This UNESCO World Heritage Site is home to England’s largest lake, highest peak, and of course, the native Herdwick Sheep.
Fun Facts
- The Lake District is the largest national park in England, with over 200 fell tops, 26 miles of coastline and 28,500 hectares of woodland.
- England's highest mountain, Scafell Pike, sits in the heart of the Lake District, measuring an imposing 3210 feet.
- Wastwater is England's deepest lake, with a depth of 260 feet.
- Windermere is England's longest lake, measuring 18.08 km.
Threats facing the Lake District
Water pollution and climate change
2. Northumberland National Park
From one of the busiest Parks to the quietest, Joe and Flo head north to Northumberland where they see the sky filled with millions of stars and follow along the iconic ruins of Hadrian’s Wall.
Fun Facts
- Northumberland National Park is one of the least visited but still captivating National Parks in England and Wales.
- It offers pristine views of millions of stars as far away as Andromeda (2.5 million light years from Earth). It forms part of the first International Dark Sky Park to be designated in England.
- The park is also home to iconic Roman ruins such as Hadrian’s Wall
Threats facing Northumberland
Increasing pressures from farming, climate change, industry and overdevelopment
3. North Yorkshire Moors
Next, it’s over to the North York Moors where Joe and Flo can roam free in the 44,000 hectares of moorland. Whilst keeping their eyes peeled for rare and endangered bird species such as the golden plover and the merlin.
Fun Facts
- The park contains one of the largest expanses of heather moorland in England and Wales at 44,000 hectares.
- The Park provides a haven for many threatened bird species.
- North York Moors has a rich cultural heritage, being an important region for mining and transport during the Industrial Revolution and remaining an important farming landscape today. You’ll be sure to cross paths with a Swaledale or two on your travels around the Moors.
Threats facing the North Yorkshire Moors
Increasing pressures from farming, fire, visitor pressure and forestry
4. Yorkshire Dales
Home to the famous Three Peaks and iconic views such as Malham Cove, Joe and Flo will be spoilt for choice for things to do in the Yorkshire Dales. The park is also a Dark Sky reserve and home to some of the darkest night skies in the country. Where it’s possible to see the Milky Way and even the Northern Lights.
Fun Facts
- From rolling hills to striking waterfalls and unique limestone formations, the Yorkshire Dales are a special landscape shaped by human and natural activities.
- It includes some of the finest limestone scenery in the UK, from crags and pavements to an underground labyrinth of caves. Each valley or ‘dale’ has its own distinct character, set against expansive heather moorland tops.
- Stone-built villages sit amongst traditional farming landscapes of field barns, drystone walls and flower-rich hay meadows, and show how the area has been shaped over thousands of years by the people who have lived and worked here.
Threats facing the Yorkshire Dales
Increasing pressures from farming and climate change
5. Broads National Park
There’s no need to put those binoculars away as Flo and Joe head east to the Broads National Park, hopping on a boat to discover Britain’s largest protected wetland. If they’re lucky they might even see Britain’s largest butterfly, the Swallowtail.
Fun Facts
- The Broads is Britain’s largest protected wetland.
- Given equivalent status to National Parks in 1988, The Broads is unique in that it exists to protect the interests of navigation as well as typical National Park purposes relating to wildlife and visitor enjoyment.
- It is also home to more than a quarter of Britain's rarest species, including some only found on The Broads- the Norfolk Hawker Dragonfly and Britain’s largest butterfly, the Swallowtail.
Threats facing The Broads
Habitat degradation and water pollution
6. South Downs National Park
Time for another change of scenery in the lively South Downs National Park. The green rolling hills are home to market towns and villages, time for a cup of tea or maybe even a drop of wine from one of the many wineries and vineyards?
Fun Facts
- The South Downs National Park is the UK’s newest National Park, designated in 2010.
- Covering over 1600 square kilometres of England’s most valued lowland landscapes in the busiest part of the UK, it has been shaped by the activities of its farmers and foresters, its large estates and communities, its charities and local businesses.
- It includes inspirational landscapes, internationally important wildlife, cultural heritage and lively market towns and villages.
Threats facing the South Downs
Over tourism
7. New Forest
Just a hop skip and jump away lies the New Forest where Joe and Flo can meet the locals, thousands of free roaming animals call the Forest home which is one of the only remaining lowland common areas in Britain.
Fun Facts
- The Park is a patchwork of diverse habitats including ancient woodland, 26 miles of coastline and the most extensive area of heathland remaining in Europe with over 10,000 hectares.
- The New Forest is one of the only remaining lowland common areas in Britain. Thousands of free-roaming animals including ponies, sheep and cattle are managed by ‘commoners’, or local farmers and landowners.
- One of the best ways to get around the park is on a bike. Did ewe know the park has hundreds of miles of dedicated cycling routes to explore?
Threats facing the New Forest
Climate change, over tourism, increased pressures from farming
8. Dartmoor
Heading west now to the dramatic Dartmoor National Park, with over 160 windswept tors to explore it’s easy to see why the Park was the setting for Sir Arthur Conan Doyle’s "Hounds of the Baskervilles".
The park is also accessible for everyone to enjoy, no matter your level of ability, needs or background. Miles Without Stiles are stile-free routes, meaning that they are suitable for those with limited mobility and can be found all across the park.
Fun Facts
- Nearly all of the UK's 16 bat species have been recorded on Dartmoor, due to the good connectivity of the wildlife habitats they require.
- The woodlands on Dartmoor are classed as temperate rainforests due to the relatively mild and rainy climate of the region, one of the rarest habitats in the world.
- Famous for its 160+ tors, this rugged landscape was even the setting for Sir Arthur Conan Doyle’s "Hounds of the Baskervilles"
Threats facing Dartmoor
Climate change
9. Exmoor
Next on the list is Exmoor where Joe and Flo try not to look down as they walk along the highest sea cliffs on the British mainland. And if they fancy getting their hooves wet, Exmoor has some of England’s most b-ewe-tiful beaches.
Fun Facts
- Exmoor has a distinctive coastline with the highest sea cliffs on the British mainland, the most extensive broadleaved coastal woods in Britain and the most remote shoreline in England.
- It is one of the most important areas in the UK for butterflies and is especially vital for the heath fritillary, found in only four locations in the UK.
- Tarr Steps, an Exmoor landmark, is the longest remaining stone slab clapper bridge in Britain and is believed to date back to around 1000 BC.
Threats facing Exmoor
Climate change
10. Bannau Brycheiniog National Park
Now it’s off to Wales where Bannau Brycheiniog (Brecon Beacons) bids them a warm Croeso! Joe and Flo can step into a world of myths and legends with King Arthur and the Knights of the Round Table who are said to be buried in one of the Park’s many subterranean caves.
Fun Facts
- Bannau Brycheiniog was Wales’ first designated International Dark Skies Reserve.
- The Park is well known for myths and legends, King Arthur and the Knights of the Round Table are said to be buried in one of the Park’s many subterranean caves
- Home to a thriving red kite population
- The Batcave entrance from The Dark Knight Rises is located at Henrhyd Falls, the tallest waterfall in the Park.
Threats facing Bannau Brycheiniog
Overdevelopment, climate change
11. Penbrokeshire
Time for a trip to the ocean where they are spoilt for sea views in Pembrokeshire Coast, but dig a little deeper and you can find an extraordinary variety of rock types and landforms, an incredible display of geodiversity.
Fun Facts
- The Pembrokeshire Coast is the only National Park primarily designated for its coastal landscape with nowhere in its area being more than 10 miles from the sea.
- The Pembrokeshire Coast National Park displays an extraordinary variety of rock types and landforms. It is this geodiversity that was one of the deciding factors leading to the designation of the Pembrokeshire Coast as a National Park in 1952.
- It is recognised internationally as important for many rare habitats and species- 80% of its 420km of coastline is within Sites of Special Scientific Interest- and is unique amongst National Parks for attracting a number of sea creatures including porpoises, turtles, blue sharks and grey seals.
Threats facing Pembrokeshire
Water pollution, invasive species, wildfires
12. Eryri (Snowdonia)
Time to brush up on their Welsh as Joe and Flo head to their penultimate Park, Eryri. There’s no time to rest when Eryri boasts nine mountain ranges and 15 peaks above 3,000 feet.
Fun Facts
- Formed through millions of years of geological activity, Eryri National Park is an awe-inspiring upland landscape home to nine mountain ranges and 15 peaks above 3,000 feet.
- Eryri has a rich cultural heritage of art, tradition and language that give it national importance in Wales.
- Eryri is home to Wales highest peak, Mount Snowdon, which stands 3560 ft tall.
Threats facing Eryri
Over tourism, climate change, invasive species
Where will Joe and Flo be next week...
Over the next few weeks Joe and Flo will continue their adventures around all the national parks. Seeing amazing things and creating some great memories. But they know that despite their protected status, National Parks are under a lot of pressure from a variety of threats. From pollution and habitat destruction to over-development and lack of resources. There’s lots to be done to make sure that National Parks can thrive into the future and everyone can have the same access to experience that Joe and Flo have had.
That’s where the Campaign for National Parks comes in. While it might be time for Joe and Flo to put their hooves up, Campaign for National Parks is fighting for the future of National Parks in England and Wales. Their independence from the Government means they can speak out for Protected Landscapes when no one else can. Founded in 1936, they bring together a campaigning collective of organisations and individuals from all walks of life, united in a common cause. Their first campaigns resulted in the creation of our National Parks.
They want a world where nature and people are thriving in our National Parks. Where wildlife is wild and natural beauty is protected for generations to come and where everyone, no matter their age or background, can access, feel inspired by and fight to protect the future of these truly amazing landscapes.
With National Parks at the heart of everything they do, they are here to unite, inspire and empower everyone to take action.
Featured Products
Herdy are celebrating the fantastic work by Campagin for National Parks by donating a percentage of profits from the sale of Herdy’s Roam Free mugs and tea towel.
A percentage of the profits from the sale of these items will be donated to Campaign For National Parks charity registered no.295336
Meet Frankie McMillan. An eight-year-old whose love for climbing has taken him to extraordinary heights. From scaling all 214 Wainwrights in the Lakes, to becoming the youngest Briton to conquer Mount Olympus in Greece. Frankie's journey is one of determination and a love for the great outdoors. Now, with his sights set on Mount Everest, Frankie's latest adventure showcases not only his ambition but also his commitment to giving back.
Accompanied by his mum, Basia, a highly experienced climber, mountain leader, and mountain rescue volunteer, Frankie embarked on a challenging nine-day trek to Everest's base camp. Their journey tested their physical and emotional resilience. Climbing through glaciers and past lakes, among the world’s highest peaks.
For Basia, watching Frankie touch the base camp rock was a moment of pure pride. As she shared, "It was such a rewarding experience. Frankie was very proud of himself, but I was even more proud."
Frankie added “Climbing Everest is my biggest dream, and the whole of the wall next to my bed is a picture of it. But my Mum says I’m too small to go to the very top, so Base Camp will have to do for now.”
Because he is making his wish come true, Frankie wants to help other children make their wishes come true too. He is raising money for Make-A-Wish. A foundation that brings moments of joy and precious memories to children whose lives are limited or even threatened by serious illness. He plans to raise £5,364 – a pound for every metre of height to reach Base Camp.
Frankie also took a little bit of home with him on his voyage to base camp, in the form of a Herdy Ewe Tube. Showing his support for Lake District Mountain Rescue.
Basia, Frankie's mum, is not only his climbing partner but also a member of Wasdale Mountain Rescue. Her expertise and dedication to helping others in the mountains has shaped Frankie's approach to adventure. Growing up surrounded by the landscapes of the Lake District, Frankie has developed a deep respect for nature and a love for the outdoors. From an early age, he was drawn to the challenge of climbing mountains, including scaling Scafell Pike, Britain’s highest mountain, aged just four.
The Herdy Mountain Rescue Ewe Tube is a practical accessory for anyone venturing out into the mountains. It's also a fun way to show support for the amazing volunteers who make it possible for us to enjoy the outdoors safely. Every purchase makes a difference as £1.50 from the sale of every Ewe Tube is donated to Lake District Mountain Rescue. By choosing to support the mountain rescue teams in this way, you are showing appreciation for the work that they do and are helping to ensure that they can continue providing their vital service for years to come. To date, you have helped Herdy raise over £3100 for Lake District Mountain Rescue.
Featured Product
Mountain Rescue Ewe Tube
£1.50 from the sale of every Ewe Tube is donated to Lake District Mountain Rescue
Herdy Donates Wall Murals To Children's Urgent Treatment Centre At Westmorland General Hospital
To celebrate this year’s Random acts of kindness, we have lovingly designed and sponsored the installation of two fun and colourful murals at the Urgent Treatment Centre at the Westmorland General Hospital in Kendal. In collaboration with the hospital, we created the designs specially for the children's waiting area and treatment room, aiming to provide a ewe-nique source of distraction and entertainment for young patients during their visit to the hospital.
When the Westmorland General approached us with the idea of designing the murals, we jumped at the opportunity. "Herdy’s motto is to make ewe smile, and if we can help children smile when they come into the hospital, nothing would make us happier," said Diane Hannah, Co-founder of Herdy. Recognising the anxiety often associated with hospital visits, especially for children, we’ve created a positive, fun and relaxed environment through the joyful designs.
The mural in the children’s waiting area depicts Herdy embarking on adventures throughout the picturesque landscapes of the Lake District. From fishing to paragliding and playing fetch with Sheppy the sheepdog, Herdy's escapades capture the essence of outdoor fun and exploration. The artwork also pays tribute to the real-life heroes of the Westmorland General, and features paramedics, doctors, nurses, and emergency responders.
The children’s treatment room mural depicts a Herdy nurse greeting young patients with a comforting smile, while the view through an ‘open’ window reveals Herdy's ongoing adventures in the lakes.
The Herdy murals have been installed to coincide with Random Acts of Kindness Day on the 17th of February, an annual initiative encouraging people to focus on kindness and how they can spread RAKs within their community. This follows on from Herdy’s special edition NHS mug and tea towel, launched last year to celebrate the 75th anniversary of the NHS. So far, sales of these ewe-nique Herdy products have raised over £3500 for the NHS Bay Hospitals Charity.
We had great fun creating the design and collaborating with the hospital team, in particular Freyja Burrill, who works at the unit. Freyja had sketched some initial designs for our first meeting and had some great ideas around all the fun and games Herdy could be getting up to. On seeing the murals installed, Freyja said “They are so beautiful. Thanks to Herdy for the design and sponsoring all of this, it’s had such a lovely and positive impact on all of our staff and patients already, and given the department a facelift and morale boost too.”
The unveiling of Herdy's latest creations is part of the hospital's ongoing efforts to create a welcoming and uplifting environment for patients of all ages.
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Here are a few of the things that made us smile in 2023.
January
- Herdy’s colour palette was ahead of the trend with Pantone’s colour of the year ‘Viva Magenta’ – a ‘full on pink’ celebration embraced by this summer’s Barbie fever!
- We waved our Union Jacks patriotically with the launch of Herdy’s limited edition Coronation collection, ready for the crowning of our new King and Queen.
- Burns night looked a bit different this year when we asked ewe to Herdify your haggis’ – we had lots of fun looking at your efforts!
February
- We felt all loved up as we celebrated Valentine's Day with a poetry competition. The winning poem was penned by the very talented Jane Blunt.
- 3 Dads Walking reached an incredible milestone of raising 1 million pounds for suicide prevention charities. To help get them over the finish line, we Herdified Andy, Tim and Mike, an honour reserved for only the very few.
- We asked you to fill our social media feeds with your furry friends on #LoveYourPetDay and you didn't disappoint! We had hundreds of pictures sent in and it was great to see so many, cute and well loved pets.
March
- We announced our support for St Johns Hospice Colour Dash! This year, we also sponsored the event and designed some fab-ewe-lous medals, which were given to all who took part.
- This year's World Poetry Day Competition did not disappoint! We had loads of amazing entries sent to us. Our favourite, by Kristyn Harris, brought lots of smiles to Herdy HQ.
- After the successful launch of Herdy’s soft and cuddly throws, we added some band new designs to the range. Who can resist Herdy’s cute and colourful smile!
April
- Herdy’s ‘Hollywood’ sign April Fool went viral reaching over 165,000 people. Did we have ewe fooled?
- We celebrated the first Herdwick lambs of the year with an adorable picture of little Cucumber. A face to melt even the coldest heart!
- The team from Herdy HQ huffed and puffed their way around the Kendal Colour Dash course and raised over £2300 for St John's Hospice.
May
- Along with the rest of the UK, we put up our bunting and waved our Union Jacks as we celebrated the Coronation of King Charles and The Queen Consort.
- We put on our dancing shoes and sang-a-long to this year's Eurovision Song Contest in Liverpool (or should that be Ewe-rovision).
- We teamed up with Lake District Mountain Rescue to launch a brand new ‘Mountain Rescue’ Ewe Tube, raising funds to support the teams in carrying out their vital rescue work in the Lake District mountains.
June
- A new addition to the Herdy kitchen range was launched in June. We teamed up with the fine artisans at Croglin of Penrith to create a ewe-nique chopping board, designed and produced in Cumbria.
- To celebrate 75 years of the National Health Service, we launch a range of fundraising products in partnership with The Bay Hospitals Charity to raise money for our local NHS trust.
- Elton Herdy embraced his inner glam rock star and set the stage alight at this year's Glastonbaa-ry!
July
- We teamed up with the amazing people at Hug Rug to bring a Herdy welcome to your home with the launch of 5 new Herdy Hug Rugs.
- We said a big THANK EWE to all the amazing staff at Westmorland General Hospital for inviting Herdy to take part in the 75-year celebration.
- At the Royal Welsh Show we met Nicky, a Herdwick enthusiast and one of Herdy’s biggest fans, and she had the tattoo to prove it.
August
- Three remarkable women, wearing matching Herdy T-shirts, took on the Dales Way walk. Helen, who initially planned the walk for her 50th birthday, was unfortunately diagnosed with cancer and the walk was postponed. As a Christmas gift, she inspired her friends with Herdy t-shirts and, exactly one year after her chemotherapy ended, they triumphantly finished the 80-mile journey.
- We sent a powerful ROAR of support to the incredible lionesses as they kicked off at the Women’s FIFA World Cup.
- In August, we met Marie, a Pediatric Nurse from Lincolnshire. Since Covid, she'd been wearing child-friendly scrubs that brought smiles to her little patient’s faces. Marie requested some Herdy fabric to craft some ewe-nique scrubs. Now, every day is a game of sheep-spotting for the little warriors under Marie's care.
September
- We couldn’t baa-lieve it when Little Herdy popped up on The Great British Bake Off! Fellow Cumbrian Abbi, used Little Herdy as the inspiration for her spectacular Herdwick cake showstopper.
- On the 13th of September Herdy celebrated its sweet sixteenth birthday! We received hundreds of messages from ewe which made Herdy’s birthday, even more special.
- Herdy hit London town and took part in the annual Sheep Drive across London Bridge, celebrating everything woolly and championing the Herdwick sheep.
October
- #JusticeForLittleHerdy was sweeping across social media as we waited for Little Herdy to be released from his captures (also known as HMRC). Luckily, Little Herdy passed all his health checks and made his way safely to Herdy HQ.
- We were proud to sponsor this year’s World Champion Herdwick Sheep Award at the Eskdale show, which was won by David Harrison of Brotherilkeld Farm. Congrat-ewe-lations David, a well deserved winner.
- To celebrate National Poetry Day, we asked you to pen a poem inspired by The Lake District. The winning poem was sent in by the very talented Joanne Graham.
November
- Together with our friends at Hug Rug, we brought ‘Seasons Bleatings’ to people’s homes, in the form of a fab-ewe-lously festive Herdy Christmas Hug Rug.
- Herdy took his festive charm to the Welsh valleys and exhibited at the Royal Welsh winter fair. Gio and Lisa did a baa-rilliant job and even brought home an award for best Christmas gift stand.
- We welcomed a new member to the flock this year. Little Sheppy was looking for his forever home and hundreds of you took him in. We can’t wait to see all the adventures he gets up to.
December
- We gave away lots of new Christmas freebies for you to get creative with over the festive period, including name cards, countdown calendars and even bingo cards. Which freebie was your favourite?
- You all went barmy for Sheppy. We hope he’s settling in to his forever home!
- The team at Herdy HQ let their hair down at the annual Christmas do! After a very busy year, the team enjoyed a beverage (or two, or three…….).
Thank ewe for giving us such joy in 2023. We wish ewe a happy, healthy and fun-filled New Year.
Back in 2007, when Herdy was born, we launched the Herdyfund, pledging to donate a percentage of our yearly profits to help support local community projects. For 16 years, the Herdy Fund has been involved in some incredible initiatives, donating over £250k, to support youth and adult education, young farmers, rural community initiatives and projects to protect the region’s Herdwick Sheep.
This year, we've been as busy as ever with our fundraising efforts, including celebrating the 75th anniversary of our beloved NHS, sponsoring events for our local hospice, and gathering funds for the Lake District Mountain Rescue, and more.
Here's a quick roundup of the projects the Herdy Fund supported this year.
Charity Fundraisers
Mountain Rescue Ewe Tube
Herdy teamed up with the amazing people at Lake District Mountain Rescue to create a special 'Mountain Rescue Ewe Tube’, with part revenue from sales going to support our local volunteer teams. The ewe-nique design featured Mountain Rescue Herdy and Sheppy, keeping a watchful eye on the Lake District fells.
The Ewe Tube isn't just handy for mountain adventures, it's also a great way to give back to the hardworking volunteers who ensure our safety. A donation of £1.50 from each sale goes to support Lake District Mountain Rescue. Plus, it also helps highlight the AdventureSmart campaign, which gives essential tips for staying safe in the fells. The LDSAMRA oversees 12 teams with over 400 volunteers, offering crucial aid to those in need, day or night. Their dedication and bravery are simply outstanding, saving numerous lives and serving our community in inspiring ways.
To date, we have raised over £2100 for Lake District Mountain Rescue
NHS collection
As proud supporters of the National Health Service, Herdy couldn't have been more thrilled to join in the 75th anniversary celebrations. To mark this momentous occasion we launched a number of special edition collectables, including a fine bone china mug and collectors tea towel, to raise funds for our baaa-rilliant NHS.
Partnering with The Bay Hospitals Charity, every purchase from this collection has helped raise vital funds for the Charity, ensuring our healthcare heroes get the support they deserve. It's our way of saying "thank ewe" to those who dedicate their lives to our well-being.
To date, we have raised over £3400 for The Bay Hospitals Charity.
St Johns Hospice
Our Herdy HQ team hit the Kendal Colour Dash course again this year, all in support of St John's Hospice.
This time, Herdy also sponsored the event and we even designed some fab-ewe-lous medals for all the participants. Plus, we raised an extra £850 through the ‘Little Herd’ online auction, where 10 Little Herdy soft toys, who accompanied us around the 5K course, were auctioned off to the highest bidder.
We successfully raised over £2300 for St Johns Hospice
Charitable Donations
Newton Rigg Collage
This year, we supported Bright Stars, an initiative collaborating with 150 primary schools in Cumbria, to teach entrepreneurship skills. Herdy helped turn classroom learning into a real-life experience. The program encouraged pupils to work with local businesses to create social enterprise ventures.
The competition gave £50 seed funding to each school, challenging them to build their mini-businesses in 12 weeks and grow the investment creatively. This year, the goal was to turn a profit while making a positive impact. Over 1200 primary school children actively took part in Bright Stars during the spring term.
We have donated a total of £9000 to Newton Rigg
Bright Stars
This year, we partnered with Bright Stars, an initiative collaborating with 150 primary schools in Cumbria, Herdy helped turn classroom learning into a real-life experience. The program encouraged school kids to work with local businesses and create social enterprise ventures.
The competition gave £50 seed funding to each school, challenging them to build their mini-businesses in 12 weeks and grow the investment creatively. This year, the goal was to turn a profit while making a positive impact. Over 1200 primary school children actively took part in Bright Stars during the spring term.
We donated a total of £1000 to Bright Stars
Waste into Wellbeing
Waste to Wellbeing is a volunteer led, social project at the heart of Kendal’s Food Community. Food from local supermarkets, shops and restaurants, which would otherwise be wasted, is turned into nourishing meals, provided on a pay what you can basis, or is re-distributed to residents in need through a community larder.
Herdy's donation went towards refurbishing the community kitchen that Waste to Wellbeing makes the meals it provides.
We donated a total of £1000 to Waste into Wellbeing
Grasmere Brass Summer School
Herdy is delighted to have supported the Grasmere Brass Summer School for the second year in a row. Not only did we sponsor the event, we also donated some custom Herdy SIGG water bottles for everyone taking part.
The Summer School brings young brass learners together for two days of music and fun, helping them play better in groups and gain experience from more accomplished players. It's all about boosting the confidence of younger players and encouraging newcomers to give music a try.
We donated a total of £350 to Grasmere Brass Summer School
We also contributed to…
Age UK West Cumbria:
£825
Alston Community Workshop:
£2000
Westmorland Agricultural Society:
£1000
Settlebeck School:
£350
In total Herdy has donated over £23,000 to local charities this year, an incredible figure, made possible by the support of our fantastic customers.
We’re looking forward to making more of a difference the Herdy Fund will be a part of next yeaar.
Cheers to 2024!
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It's time to give your doorstep the upgrade it deserves! With Herdy and Hug Rug, you can greet your guests with a welcoming smile in the knowledge that you're making a positive impact on the environment.
Herdy and Hug Rug have come together to create a collection that’s made to make ewe smile. We've combined our shared values of quality and sustainability to create something truly ewe-nique.
Imagine a barrier mat that's not only kind to your floors but also kind to the environment. Our new Herdy Hug Rugs are lovingly made just across the border in West Yorkshire, using recycled materials in line with our commitment to making a positive environmental impact.
Say goodbye to dirt and ‘Hello’ to Herdy's cheeky charm
Prepare to be welcomed home by Herdy’s famous smile! These welcome mats don't just keep dirt at bay; they bring a splash of personality to your home. With their ability to trap up to 95% of dust and dirt, they absorb three times their weight in water, Hug Rug have created a homeowner's dream. Mud-caked shoes and dirty hooves are no match for the Hug Rug. Trust us, your guests won't be able to resist smiling back!
Reducing waste, one doormat at a time
Herdy and Hug Rug’s dedication to the environment knows no bounds. We share the same commitment to sourcing sustainable materials and using materials that would otherwise be destined for landfill, transforming them into practical and lovable products. Added to that, each Hug Rug is manufactured using green energy sources, so every time you step on a Herdy Hug Rug, you're not just keeping your floors clean, you're helping the planet breathe a little easier too!
An award-winning eco-friendly choice
Since its launch in 2008, Hug Rug's cotton barrier mats have been sweeping awards and capturing the hearts of environmentally conscious homeowners. The secret to their success? The perfect combination of sustainability and functionality. Hug Rug has cracked the code, creating a product that not only aligns with sustainable values but also delivers exceptional performance. It's a win-win for you and the planet!
Taking sustainability further
Hug At Home have committed to eliminating harmful waste, and as part of that have invested in technology that allows them to add renewable rubber and post industrial plastics into the rubber backing of their Hug Rugs - saving over 100 tonnes of plastic per year going to landfill. They are justifiably proud that their textile mills in Yorkshire are also ZERO waste to landfill.
Read more about Hug Rug’s environmental story;
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Herdy Celebrates the NHS's 75th Anniversary
Can ewe believe it? Our beloved NHS is turning 75 this year!
As a proud supporter of the National Health Service, Herdy couldn't be more thrilled to join in the celebrations with the launch of a number of special edition collectables, all raising money for the baaa-rilliant NHS.
In the midst of celebrating the NHS's remarkable 75-year journey, it's important to acknowledge just how precious this institution is to everybody in the UK. Whether you're a healthcare worker, a patient, or the loved one of someone in their care, we all have a connection to the NHS. It's the comforting hand on your shoulder when you're feeling scared, the gentle voice that reassures you everything will be alright, and the unwavering support that carries you through the toughest of times. From the miracle of childbirth to the compassionate care provided during illness, the NHS touches our lives in countless ways.
A Brief History
Back in 1948, when teenage fashion meant poodle skirts and bobby socks, a revolution of a different kind was taking place, the birth of the NHS. In a world where healthcare was a luxury only a few could afford, our forward-thinking government believed that healthcare should be accessible to all, regardless of social standing or the depth of your pocket. As a result, the NHS was born, ensuring that every British citizen could receive medical care and treatment, free at the point of service. A game-changer.
Now, as we fast forward to the present, the NHS faces a whole new set of challenges. The demands on our healthcare system are greater than ever, and that's where we can make a difference. Supporting NHS Charities is a fantastic way to lend a helping hand and show appreciation for the tireless efforts of healthcare workers.
Photo Credit: Nicolas J Leclercq
To celebrate this incredible milestone, Herdy is teaming up with The Bay Hospitals Charity, registered no.1048685, to help make a positive impact. Herdy has created a brand new collection that includes the special edition NHS mug, tea towel, and ‘Thank Ewe’ card. Every purchase from this collection helps raise funds for this NHS Charity, ensuring that our healthcare heroes receive the support they need. It's our way of saying "thank ewe" to those who dedicate their lives to our well-being.
As we raise a collective cheer to the NHS's 75th anniversary, let's celebrate the incredible impact it’s had on each and every one of us. Here's to 75 years of care, compassion, resilience, and unwavering dedication!
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Who’s Who In The HHS Crew!
To the kind folks at the NHS; we have lovingly ‘herdified’ a small number of NHS occ-ewe-pations for our special edition collection. There are over 350 different NHS careers and, whilst we can’t represent every single role we can thank every single one of ewe for making a difference over the last 75 years. THANK EWE!
Therapist
Surgeon
Nurse
Paramedic
Intensive Care
Doctor
Midwife
Paramedic
Physio
Sister
Porter
X-Ray Patient
Grateful Patient
(poorly leg)
Grateful Patient
(poorly eye)
Grateful Patient
(poorly head)
Cheeky Peep
Pre-op Patient
Herdy celebrates the unsung heroes of the Lake District
The Lake District is one of the most beautiful and popular tourist destinations in the UK. With its picturesque landscapes, shimmering lakes, and rugged mountain ranges, it attracts millions of visitors each year. However, while it may seem like a paradise for adventure enthusiasts, it can also be a treacherous place, especially for those who venture into the mountains unprepared. This is where the vital work of the volunteer mountain rescue teams come into play.
The history of mountain rescue in the Lake District dates back to the early 1900s. When the first rescue teams were formed to assist walkers and climbers in distress. These were typically made up of local shepherds who knew the area well and were skilled at navigating the terrain.
The (then titled) Coniston Fell Rescue Team from the Picture Post 1947 / mountain.rescue.org.uk
In 1903, a tragic accident high on Scafell Pinnacle saw four climbers who were tied together, fall to their deaths as their leader slipped. The ‘Scafell Disaster’ was a pivotal moment in mountain rescue history as a shocked climbing community began to consider the increasing number of accidents and the lack of rescue resources available. Within a year, first aid equipment began to appear in key mountainous areas to help with rescue attempts.
It wasn't until after World War II that the mountain rescue teams became more organized and began to resemble the teams we see today with charitable donations beginning to help support the rescue efforts. The 1950’s saw the formation of the Lake District’s first civilian mountain rescue teams following catastrophic accidents in Coniston and Keswick. Similar incidents were occurring in the mountains across the UK and, over the years, a variety of accidents in mountainous and moorland areas motivated the locals into action. Initially, there was little direct communication between organisations, and yet new teams continued to spring up with similar values and aspirations, each subtly adapted to their own environment.
Keswick rescuers, the early days © Keswick MRT Archive | Ogwen team practice on Vector Buttress, Tremadoc in 1967 / mountain.rescue.org.uk
Today, the Lake District Search and Mountain Rescue Association (LDSAMRA) oversees the coordination of 12 mountain rescue teams made up of over 400 volunteers who provide a vital service to those who venture out into the mountains. These teams consist of highly trained and skilled individuals who are ready to respond to emergency calls 24/7, 365 days a year. They provide assistance to anyone who finds themselves in trouble on the mountains. The importance of these volunteers cannot be overstated. Without them, countless lives would have been lost over the years. They provide a vital service to the community, and their dedication and selflessness are truly inspiring.
Despite the incredible work they do, the volunteer mountain rescue teams rely heavily on donations and fundraising to keep them going, as they receive no government funding. The cost of maintaining the equipment, training, and running the rescue vehicles is significant, and without the support of the public and fundraisers, they would struggle to continue to provide this vital service.
Coniston Mountain Rescue Team
Herdy has partnered with Lake District Mountain Rescue to create a special fundraiser ‘Mountain Rescue’ Ewe Tube. The design features Mountain Rescue Herdy keeping the Lake District safe for all who enjoy a day out on the fells. This versatile Ewe Tube can be worn in a multitude of ways and is made from soft, comfy cotton.
Not only is the Ewe Tube a practical accessory for anyone venturing out into the mountains, but it's also a fun way to show support for the amazing volunteers who make it possible for us to enjoy the outdoors safely. Every purchase will make a difference as £1.50 from the sale of every Ewe Tube will be donated to Lake District Mountain Rescue. By choosing to support the mountain rescue teams in this way, you are showing your appreciation for the work that they do and are helping to ensure that they can continue providing their vital service for years to come.
Be AdventureSmart
AdventureSmart is a new campaign developed with Mountain Rescue to provide all the essential information needed for people to get outdoors and have a great day out.
Ask yourself 3 simple questions before you set off:
- Am I confident I have the KNOWLEDGE & SKILLS for the day?
- Do I know what the WEATHER will be like?
- Do I have the right GEAR?
If you scored 3/3 on these questions, congrat-ewe-lations, off you go and have a fantastic day out! If you didn't, visit AdventureSmart to find the answers you need to be kitted up and the knowledge to keep you safe.
By being AdventureSmart you are supporting our Mountain Rescue teams, by working together we can reduce the number of avoidable incidents that the rescue and emergency services deal with each year.
Useful Links
Featured Product
Mountain Rescue Ewe Tube
For those of you who have been following Anti Racist Cumbria, you’ll no doubt have heard all about the incredibly exciting animated film, The Fell We Climb.
But did you know that Herdy has proudly played a part in helping bring the film to life?
We can’t wait to share this b-ewe-tifl and powerful film with you all, but until then, here’s a recap of how The Fell We Climb came to be…
The Fell We Climb is a short thought-provoking animated film that has been co-created with Plus3k Studios and Anti Racist Cumbria’s grassroots youth group: Animated Futures.
This team of inspirational young people was brought together in 2020 and the project began life as a space for young Black and Brown children to connect about what it means to grow up in Cumbria if you aren’t white. For many of these children, it was the first time they had even met another young person who looked like them.
ARC (Anti Racist Cumbria) quickly realised how passionate the kids were about an anti-racist future with their clear vision for change, and the project organically grew to become as epic as they are.
Plus3k came on board to begin to teach the children about animation as an outlet for exploring culture and identity. Following an epic crowdfunding campaign the film has been finished to industry standards and following over 50 screenings across Cumbria it is now due to hit the film festival circuit.
The Fell We Climb is based on the real-life experiences of these brilliant young people. We believe that it will inspire future generations to also become anti-racist. Later this year the film will be offered to every school in Cumbria along with age-appropriate lesson plans.
None of this would have been possible without the amazing support of crowdfunding sponsors, and this included a generous contribution from Cumbria's most famous sheep, Herdy!
ARC CEO Janett Walker caught up with Herdy co-founder, Spencer Hannah, to talk all about the project and why Herdy is one of ARC’s longest-standing supporters.
Q&A with Spencer
Herdy Co-Founder
Hello Spencer! Firstly, thank you so much for supporting The Fell We Climb. What attracted you to this project?
Herdy agrees wholeheartedly with the cause, but mostly, it was the story itself: the narrative. It holds up a mirror and encourages us to question our actions and inactions. Ultimately it’s about recognising things that need to change and doing something about it, being brave and doing the right thing.
You’ve seen the film a couple of times now, can you describe how you feel when you reach the end of the story?
Hopeful and proud to have supported and helped.
It’s an important thing.
Herdy is well known for its proudly Cumbrian roots. Why do you think that anti-racism is so critical both to Cumbria and to you / your team at Herdy?
Why wouldn’t it be? I’ve said this at other events and talks. For Herdy, Cumbria is an ‘incubation zone’ for clear thinking, a fresh approach and new ideas being born and nurtured. From here those ideas can get out - beyond Cumbria and into the world.
The story centres on a young Black girl finding her voice but also on white people recognising the need to be better allies - what does anti-racist allyship mean to you personally? As a business?
The ultimate hope is that projects like this become irrelevant because there should be no need for society and communities to address racism, but until then, we have to, so these kinds of projects are needed. Anti Racist Cumbria is on a journey. Herdy, as a business; has a purpose and beliefs. They include Inclusivity and Responsibility and this film is one of the ways we commit to those.
Your business is a local success story. What’s the one key piece of advice you would give to our young people…and our not so young people?
Be brave. Step up. Keep pushing through and consider your impact as you do so. Doing the right thing is more important than saying the right thing.
Q&A with Janett
Anti Racist Cumbria CEO and Co-Founder
What feelings and emotions do you have now about the project and ARC - now that you have got this far?
Our charity ARC has gone from strength to strength, it feels as though all roads have led me to this and though the road ahead is long it is beginning to feel like there’s a real appetite for an anti-racist county. This project makes me proud but in a way also nervous. It started as a small grassroots project for young people to explore through animation what it means to grow up in Cumbria if you aren’t white and it's taken on a whole life of its own and going out into the world. How the world will respond is beyond my control and that’s quite a nerve-wracking thing
Do you feel and see change happening faster, better, bigger?
This wave of change feels seismic, I think in part down to social media and the speed of communication. Ideas are shared so much quicker these days.
How far out of Cumbria do you believe you can take your message? Regional, National, International?
Our focus is obviously Cumbria, this is our home and where we want to make the most impact but the lessons we’ve learned and our message is reaching beyond the county. The film is already picking up awards at international film festivals and that reach will not just be amazing for spreading the message of anti-racism but also putting Cumbrian creativity on the map.
What are your personal hopes and dreams for the future?
That’s easy, for my two children not to face the same barriers and stereotypes that I did. All this work is the start of change for the next generation and beyond.
The Fell We Climb will hopefully be available for public release towards the end of the year, once the film has done the rounds at this year’s film festivals. Herdy is immensely proud to be a part of this very special project and we can’t wait to share this incredible film with you all.
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